by: Joseph Scurro
website: www.discount-watches-guide.com
Casio, Inc. of Dover, New Jersey, announced today the introduction
of a new line of Casio G-Shock watches for
boys and girls called CLUB-G, available in Spring 2003 starting
at a suggested retail price of $49. The new kids timepieces
line is being displayed at Casio’s booth #9344 at the
Consumer Electronics Show that opened in the Las Vegas Convention
Center here today.
The Casio G-Shock brand will target boys and girls between
the ages of 9 to 16. The CLUB-G watch will be positioned as
a fashion brand packed with tough technology.
“CLUB-G is the latest extension to the Casio G-Shock
watch and Baby-G family of watches,” said David Johnson,
vice president of the Timepiece Division at Casio, Inc. “The
CLUB-G line is consistent with Casio’s emphasis on G-SHOCK’s
fusion of technology, fashion, durability, and value, all
with a very ‘tough’ attitude,” continued
Johnson.
CLUB-G watches will feature: shock resistant casing, 100M
water resistancy, EL backlight, five alarms, three countdown
timers, auto calendar, 1/100 second stopwatch and will be
initially available in basic and printed resin featuring several
fashion themes including animal prints, camouflage, and tattoo
motifs. A second collection of Casio watches shipping this
summer will feature fabric and Velcro double strap bands.
“Extensive analysis of the marketplace indicated that
there is a significant void in providing a fashionable technology-packed
watch brand to this elusive and highly brand conscious young
target group. CLUB-G wrist watches have all of the features,
designs, and technology to fill this critical void,”
continued Johnson.
CLUB-G kids watches will be launched nationally in specialty
and mass retailers including Wal-Mart in Spring 2003. The
launch will be supported by two new TV commercials produced
by Rotter Kantor, Inc. of New York City. These spots will
air on nationally targeted media including MTV and Nickelodeon.
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