by: Joseph Scurro
website: www.discount-watches-guide.com
At Basel 2003, Seiko wrist watches launched
its new strategy of 'Innovation & Refinement', and it
made an immediate and powerful impact. This strategy was expressed
in all aspects of the brand from product to communication,
in-store presentation and distribution. Our retailers responded
to our Selective Distribution System with increased prominence
for the brand in stores and consumers responded with a demand
for Seiko Arctura and other Elite collections that far exceeded
expectations. The new Seiko, in products, communication and
distribution, evolved successfully in 2003, and, Seiko will
continue this approach throughout 2004 in all of the world's
markets.
At center stage in Seiko's all-new Baselworld 2004 collection
are the 5 Elite Seiko collections that are the ultimate expression
of Seiko's vision of 'Innovation & Refinement.' These
collections are Arctura, Sportura, Vivace, Rivoli and Premier.
For 2004, there are new Seiko watch models throughout the
Elite collections, but Sportura and Rivoli take pride of place,
with entirely new design series being launched here at Basel.
The new Seiko Sportura watch design is built for speed and
performance, and is the only all-chronograph design in the
entire Seiko line. 7 new models, 4 unique movements and one
common focus - chronographs for the accurate timing of sport.
Like all the Sportura wristwatch models launched since its
first creation in 2000, the new sports watch models share
Seiko's highest sports specifications - jet black dial and
non-reflective sapphire crystal for maximum legibility, full
steel construction, screw-back cases and 10 bar water resistance.
New for 2004 is an additional refinement. The design incorporates
a new Sportura color, orange, which provides excellent visibility
as well as an original and distinctive character to the collection.
With its new look, Seiko Sportura wrist watch continues to
set the pace in sports watches, and will be central to Seiko's
advertising plans in 2004.
Since 1987, Rivoli designs have set trends with their bold
lines, striking asymmetrical forms and avant-garde styles.
The 10 new models in the 2004 Seiko Rivoli watch collection
share all these characteristics but also carry the hallmark
of a design inspired by nature itself. Ripples in water, the
mysterious flow of light in the Aurora Borealis, the curves
of the ocean swell; the beauty of these phenomena have inspired
the new Rivoli design. Rivoli will join Sportura and Seiko
Arctura wrist watches as an internationally advertised line
in 2004.
The 2003 Seiko Arctura watch design was a massive international
success, with demand exceeding supply throughout the world
at Christmas. The all-Kinetic collection is strengthened by
the creation of 9 new models for 2004, using all three of
Seiko's Kinetic calibers, the 5M62 Kinetic, the Seiko 5J32
Kinetic Auto Relay sport watch and the remarkable 7L22 Kinetic
Chronograph. One of the Seiko 7L22 watch models is a special
edition, celebrating the 40th anniversary of Seiko's first
chronograph.
Vivace's cornerstone has always been warmth and flair and
the 2004 Seiko Vivace watch collection interprets this heritage
in an elegant new way. 2 new designs in 13 new timepiece models
are added, many using Seiko's unique frost finish, and several
with diamond dials.
Seiko's Baselworld 2004 collection is available on Stand
A27 in Hall 1.0. For further information, please contact Seiko
Watch Corporation at Baselworld. Photographs of all the new
collections contained on the accompanying CD are available
without restriction for media use.
|
