by: Joseph Scurro
website: www.discount-watches-guide.com
Basel 2003 witnesses the launch of a new signature design
for Seiko's unique Kinetic technology - the Seiko
Arctura watches collection.
In 1997, the first Seiko Arctura established itself as a
leading edge design to complement the Kinetic movement, the
world's first automatic power generating quartz watch.
Today, the new Seiko collection embodies the Arctura Kinetic
personality in a design that is bold, original and unique.
The lines are clear, round and strong in all three case shapes
and the dials are all deep set, textured and two-layered.
There is an architectural feeling to Arctura that speaks volumes
of its strength, desirability and build quality.
The new Seiko Arctura Kinetic is for consumers who appreciate
excellence in all its forms, and who want a watch that imposes
no demands upon them - a watch that needs no battery change,
that will last for years and that will never go out of fashion.
Seiko Arctura Kinetic Chronograph watch: The ultimate synthesis
of Innovation, in the form of an all-new movement, and Refinement,
in a dial layout that is easy-to-read and elegant. The Kinetic
Chronograph is available in 5 versions, including Titanium,
and will retail for around Euro 640 in stainless steel, and
Euro 910 in Titanium.
Arctura Kinetic Auto Relay wristwatch: All the functions
of Kinetic, but with Seiko's unique Auto Relay function. When
not worn for 72 hours, it puts itself to sleep, ready to awaken
at any time up to four years later, and automatically resets
itself to the correct time. There are 4 models which will
retail for around Euro 500.
Seiko Arctura Kinetic watches: 4 models, in solid stainless
steel, with the celebrated 5M Kinetic calibre. No battery
change, 6 months autonomy on a full charge and maintenance-free
ease of use. Arctura Kinetic will retail for around Euro 400.
Arctura will be the focus of Seiko's global marketing campaign
and will be presented in a new advertising campaign, starting
in Summer 2003. Arctura and four other Seiko collections:
Vivace, Premier, Rivoli and Sportura, will be the long-term
star collections for the entire Seiko range.
Arctura is the ultimate embodiment of 'Innovation and Refinement',
the hallmark of Seiko Kinetic watches.
- Arctura is one of Seiko's five star collections: Arctura,
Vivace, Sportura, Premier and Rivoli.
- 13 references in 4 cases.
- Case: Round, stainless steel Arctura Kinetic, stainless
steel Arctura Kinetic Auto Relay, stainless steel Arctura
Kinetic Chronograph and Titanium Arctura Kinetic Chronograph.
- Glass: Sapphire crystal.
- Band: Solid stainless-steel bracelet/Titanium bracelet.
Three-fold clasp with push button release.
- Water-resistance: All models 100m water-resistant.
- Price: The suggested retail price will be approximately
from Euro 350 for the Arctura Kinetic to 910 for the Arctura
Kinetic Chronograph Titanium model.
- Market entry: Leading international markets from autumn
2003.
The new Seiko Kinetic Chronograph calibre is a remarkable
advance in watch-making, combining the very best of traditional
watch-making with the most advanced Kinetic technology. It
is the fusion of tradition and modernity, of human expertise
and micro- electronics, of innovation and refinement.
To ensure that the dial design is as legible as possible
and that the time-of-day and chronograph functions are as
separate as possible, the Seiko design teams experimented
with over 50 dial layouts before finalising the whole movement
design. Thus, unlike most watches, the movement was designed
to achieve a specific and unique dial layout.
Kinetic technology is perfectly suited to the needs of sportsmen
because it solves the eternal problem of quartz chronographs
- their high power drain. Most quartz chronographs have battery
life of no more than 3 years and the potential inconvenience
of battery change is even more present if the chronograph
is used regularly.
The Seiko Kinetic Chronograph sports watch needs no battery
change - ever. Powered solely by the movement of the wearer's
body, it will provide maintenance-free timekeeping however
often the chronograph is used, and the inconvenience, cost
and risk of battery exchange is eliminated. Kinetic technology
provides the sportsman with the perfect solution. Quartz accuracy
and risk-free operation, year after year.
A chronograph dial is necessarily complex, but, with the
unique layout and design of the Kinetic Chronograph, complexity
does not mean that legibility is compromised.
- The time of day dials are separate from the chronograph
dial.
- The chronograph second hand is offset from the centre
of the dial, to increase the legibility of the hour and
minute time of day dial.
- Heart-cam snap-to-zero mechanism, for speed of operation.
- Only by creating the movement to accommodate the dial
design was it possible to achieve such clarity and functionality.
- Chronograph to 1/5 second up to 45 minutes.
- 5 month autonomy on full charge.
- Accuracy of ±15 seconds per month.
- Date function.
- Heart-cam snap-to-zero mechanism.
- 8 jewels.
- Movement Diameter : 32.2mm.
- Movement Thickness : 6.4mm.
Seiko actura watch models include, SNL001P, SNL001P, SNG041P,
SKA201P
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