by: Joseph Scurro
website: www.discount-watches-guide.com
Bulova watches Corporation has announced
the opening of a new European headquarters, located in Fribourg,
Switzerland. A key component in the diversified timekeeping
company’s global expansion program, the office will
have authority for all Bulova sales and distribution on the
continent.
The opening of the facility marks Bulova’s return
to full proprietary operations in Europe after nearly a quarter
of a century. Distribution of the Bulova European wrist watch
collection will begin on January 1, 2003, following the expiration
of a long-term licensing arrangement with EganaGoldpfeil (Holdings)
Limited.
Heading the office as Director, Bulova Swiss, S.A., will
be watch industry veteran Robert Faessler. Formerly associated
with the Swatch organization, where his positions over a nine-year
period included president of CKWatch Co., Ltd., vice president
of International Sales for Swatch, S.A., and president of
Endura, S.A., Mr. Faessler also served as president of private
label development for the Ebel Group.
Made in Switzerland, with product development in both Fribourg
and Bulova’s home office in New York, the new Bulova
collection is tailored to the specific preferences and needs
of European consumers. Created by an international team of
designers to blend artistry with technological excellence,
the styles include classic, automatic, sport, sport dress
and fashion watches. The collection, crafted of the finest
materials, including stainless steel and 18 karat gold, will
be priced at moderate to luxury levels.
In conjunction with its expanded global operations, Bulova
will also be increasing the distribution of its award-winning
clock collection, featuring traditional and contemporary designs
for home and office, as well as a popular group of solid brass
miniature collectibles. As a major force in the American timekeeping
industry, Bulova watch company has found it necessary to design
a comprehensive international operating strategy that would
enhance its global positioning while protecting the integrity
of the Bulova name. Essential to this goal is a reassertion
of control over development and marketing worldwide to ensure
product quality and sharpen global brand awareness.
For the Fribourg Development Agency, the establishment of
Bulova Swiss, S.A. represents an important step in its active
strategy to promote increased investment in the local economy.
“The development of the Bulova brand in the canton of
Fribourg will provide further depth and diversity to the regional
economy, with particular benefit to the local industrial and
commercial sectors,” said Thierry Mauron, Director of
the Agency. “At the same time, Bulova Swiss, S.A. will
be able to take advantage of Fribourg’s excellent educational
system and highly qualified workforce.”
Founded in 1875, Bulova remains one of the world’s
most recognized brands, reaching a wide range of consumers
with its Bulova, Accutron and Caravelle watches, as well as
Bulova Clocks. A subsidiary of Loews Corporation, the U.S.
owned and operated company is headquartered in New York City.
With the recent purchase of a Canadian clock manufacturer,
Bulova luxury watches continues to consolidate its position
at the forefront of the timekeeping industry, renowned for
quality, precision, design and service.
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