by: Joseph Scurro
website: www.discount-watches-guide.com
Bulova Corporation has announced an acceleration of the national
rollout of its line of high-quality, custom-made Bulova
grandfather clocks. Soon to be available to all authorized
Bulova dealers in the U.S., the clocks are handcrafted in
Kitchener, Ontario, by Bulova subsidiary, Art of Time, Ltd.
With last year’s initial limited launch of the twenty-five-model
collection, Bulova became the only company to offer consumers
the full spectrum of standard timepieces, from watches through
the largest home clocks.
Both exquisitely designed furnishings and superior precision
timepieces, Bulova Grandfather Clocks are crafted of solid
oak, maple or cherry, with eight-day cable-wound or chain-driven
Hermle movements. Matched, kiln-dried woods and polished brass
components create expertly constructed, furniture-quality
cases. All models include quarter-hour strikes and automatic
night silencers, with single-chime movements playing the traditional
Westminster melody, while triple-chime versions feature Westminster,
St. Michael and Whittington melodies.
Offering a unique level of customization, each Bulova Grandfather
Clock is made to order by a dedicated team, with consumers
selecting from a large variety of wood finishes as well as
such options as upgraded tubular movements, interior lights
and mirror backs.
Bulova’s commitment to the grandfather clock market
was solidified by last year’s purchase of select assets
of Heirloom, the predecessor company to Art of Time, Ltd.
Established in 1982, Heirloom had been a supplier to Bulova
Canada, Ltd. since 1987, manufacturing a highly successful
line of grandfather clocks under the Bulova name. Karel Dobes,
a founder of Heirloom, has remained with the company as president
of Art of Time.
The acquisition completed a recent shift toward home-design
centered marketing by the Bulova’s diversified clock
division, emphasizing context rather than function and concentrating
on the most important marketplace and consumer trends. Recognizing
the increasing importance of home furnishings and accessories
as consumers continue to concentrate their energies and spending
on creating distinctive personal spaces, Bulova has refined
and sharpened its grandfather clock selection to reflect the
range of tastes and moods of a sophisticated and demanding
market.
Founded in 1875, Bulova remains one of the world’s
most recognized brands, reaching a wide range of consumers
with its Bulova, Accutron and Caravelle watches, as well as
its award-winning Bulova Clocks. A subsidiary of Loews Corporation,
the U.S. owned and operated company is headquartered in New
York City. With the addition of Art of Time and the recent
establishment of proprietary operations in Europe as part
of a new international operating strategy, Bulova continues
to consolidate its position at the forefront of the timekeeping
industry.
Including a comprehensive two-year warranty, Bulova Grandfather
Clocks are available at a suggested retail price range of
$1,800 to $5,850.
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